MARKETING Your Law Firm
An Experienced & Trusted Advisor
Although it couldn't possibly be true, all vendors claim to have both great products and a track record of providing outstanding customer service. I say the proof is in the pudding. I welcome you to place a phone call to any or all of my existing clients to hear what they have to say about their experience with FindLaw thus far. If a vendor doesn't have a long list of clients willing to substantiate their claims then what are those claims really worth? Calling a few of my existing clients before our first meeting would be beneficial to the both of us. You will get a better idea of the results and service you can expect and I won't have as tough a time convincing you that my advice can be trusted.
Understanding What's Most Important
As a marketing and advertising professional in the legal field for over 10 years, I fully understand that there are literally thousands of products and services out there for you to choose from when investing your marketing dollars. My top priority is to create a program that produces the best possible return on your investment given your budget. I take it very seriously when someone decides to invest their money with FindLaw and myself so I consider it my responsibility to help you achieve the results you desire. I work closely with all of my clients well beyond the point of sale to advise them on all the latest trends and best practices for promoting their law firm on the Internet. Providing outstanding customer service is not optional, it's a must.
Custom Tailored Marketing Strategies Based on Your Needs and Budget
Depending on the size of your firm, your geographical area, and your unique legal practice, FindLaw has a wide range of services to meet your firm's legal marketing needs. Whether your looking for a simple internet presence, something to keep up with your competitors, or a campaign to dominate in your practice area(s) and geography - FindLaw has the products and expertise to help you achieve your goals.
Your potential clients, your existing clients and your peers in the legal community are highly likely to Google you or your firm at some point in your relationship. The look, feel, and image that your website portrays can make the difference between winning or losing business from consumers, businesses and referring attorneys.
Why choose FindLaw over a competitor?
Knowledge: As the nation's leading resource of free legal information for individuals, businesses and legal professionals; FindLaw has access to search pattern and keyword data that our competitors do not. Everyday, we research the ways that people look for legal help and the topics they are most interested in. We use that information to build highly relevant customized web sites for our clients.
Expertise: FindLaw has the unmatched experience of creating over 15,000 websites exclusively for law firms. Each custom website is created by an entire team of specialists. Our designers only design, our content writers only write content, and our search engine optimization specialists only optimize law firm websites for search engines. A project manager coordinates the entire project and keeps all team members on task and on time.
Value & Service: The most common reason why law firms choose to work with FindLaw over a competitor is our ability to put your website in front of more potential clients then they can. When the legal fees generated by your website are greater then the monthly investment there is value. The exceptional customer service we provide is just icing on the cake. While there are no guarantees that your website will produce a positive return - again, the proof is in the pudding. Call my clients and ask them if there website is an asset or a liability to their bottom line.
When Consumers & Businesses Have A Legal Need
The truth is, a large number of consumers and businesses turn to the internet when they have a legal need. The web simplifies the process of researching legal information and finding suitable attorneys and law firms to compare. Do you want the opportunity to win their business? Your website will provide these potential clients with the opportunity to review your credentials, get a feel for your firms abilities, and better understand how you can help them specifically.
According to a June 2005 Harris Interactive poll published in the ABA Journal, more americans use search engines to find a lawyer then any other source. Online marketing is beginning to allow any firm to stay in closer contact with clients, offer more services, offer targeted marketing efforts and win new clients for less financial investment.
Contact me if you would like to arrange a free consultation to discuss how partnering with FindLaw can benefit your firm specifically.
